Whether it’s belting a pillow, dressing up in your favorite festival season outfit, or recreating Billy Porter’s infamous Met Gala look, Instagram has seen a spike in fashion challenges that are inspiring homebound audiences to dress up and get creative from their living rooms.
#QuarantinePillowChallenge
This unique challenge playfully encourages fashionistas to don a pillow - yes, a pillow - as a “mini dress,” using a belt to keep everything in place.
#BillyPorterFashionChallenge
With the mission of bringing joy and positivity to our Instagram feeds, Billy Porter challenged his followers last month to recreate his 2019 Met Gala red carpet look for a virtual fashion challenge. This month, he came back for round 2, during which he asked followers to show off their “chicest couch potato” runway looks. He’s re-sharing his favorite entries on his personal Instagram page.
#CultGaiaLetsDance
Accessory brand Cult Gaia recently launched a dance challenge, where for every video posted, they’ll be donating $25 to No Kid Hungry.
Motorola Razr x #FlipYourLook
Timed against one of music’s biggest fashion events, the first challenge kicked off with Dillon Francis, who shared an Instagram Post asking fans to show off their best festival look, bringing Indio’s desert vibes to their living room while tuning in to his weekly line-up of DJ sets. Every look tagged with #flipyourlook @MotorolaUS before Tuesday, April 14, unlocked a donation to the MusiCares® COVID-19 Relief Fund, which provides critical funds to those in the music community affected by the pandemic.
This week, Celebrity make-up artist Sir John is hosting the second week of the #flipyourlook challenge. To kick things off, he asked followers to recreate a glowing monochromatic look with intense spring colors for the eyes via an IGTV tutorial, nodding to the season’s bright palette and razr’s blush gold colorway. For each person who posts their look with #flipyourlook and @motorolaUS, razr will donate $50 to Support Creatives, a non-profit that provides freelance beauty artists with a support system during COVID-19. Sir John will also be picking one lucky winner to receive a new razr and personal phone call to chat all things beauty.
