OBJECTIVE:
Optimize website design to increase traffic, enhance user experience and build brand credibility
Leverage competitive advantage through web design
SOLUTION:
Proposed highlighting acquisition by Credit Corp, the largest financial holding company in Peru, directly on the landing page to build brand credibility
UEX: proposed integrating higher quality visual and written content, increasing image to word ratio and adding video tutorials
Increased traffic: proposed and integrated SEO strategy for written content on the Culqi website
Result: increased page views by 30% and sessions by 25%
WEBSITE LANDING PAGE BEFORE:
WEBSITE LANDING PAGE AFTER: