OBJECTIVE:
- Optimize website design to increase traffic, enhance user experience and build brand credibility 
- Leverage competitive advantage through web design 
SOLUTION:
- Proposed highlighting acquisition by Credit Corp, the largest financial holding company in Peru, directly on the landing page to build brand credibility 
- UEX: proposed integrating higher quality visual and written content, increasing image to word ratio and adding video tutorials 
- Increased traffic: proposed and integrated SEO strategy for written content on the Culqi website 
- Result: increased page views by 30% and sessions by 25% 
WEBSITE LANDING PAGE BEFORE:
WEBSITE LANDING PAGE AFTER:

 
             
             
            