OBJECTIVE:

• Collaborate with luxury brands and established art galleries in the making of sponsored content / using brand story telling and adapting to target audience

• Research relevant trends and pitch story ideas / curate editorial content

SOLUTION:

•   Adapt press releases to content that resonated with L’Officiel USA audience (25-49, upper-income, educated women), storytelling using luxury brand voice

READ MORE: https://www.lofficielusa.com/art/john-yuyi-gucci-new-work-fashion-art

READ MORE: https://www.lofficielusa.com/art/yayoi-kusama-exhibit-new-york-david-zwirner

READ MORE: https://www.lofficielusa.com/art/artists-to-watch-spring-2020-round-up

READ MORE: https://www.lofficielsingapore.com/culture/the-chicest-french-girls-to-follow-on-instagram-for-paris-fashion-week-and-beyond

READ MORE: https://www.lofficiel.com/art/voici-les-10-expositions-d-art-les-plus-marquantes-de-2019

READ MORE: https://www.lofficielusa.com/art/myselves-exhibition-artists-reflect-isolation-2020

PHOTOGRAPHY: MICH CARDIN

READ MORE: https://www.lofficielusa.com/fashion-week/camila-coelho-epilepsy-fashion-week-oscar-de-la-renta

OBJECTIVE:

• Collaborate with luxury brands in the making of sponsored content

• Adapt press releases to V Magazine audience (urban sophisticates and cultural trendsetters) while adhering to luxury brand identity

SOLUTION:

• Wrote over 10 articles for V MAGAZINE digital platform collaborating with brands such as Chanel, MiuMiu and Gucci

• Covered V Exclusive Interview featuring Raveena Aurora

READ MORE: https://vmagazine.com/article/the-chanel-iconic-as-seen-by-sofia-coppola/

READ MORE: https://vmagazine.com/article/welcome-to-miu-miu-mountain-club/

READ MORE: https://vmagazine.com/article/v-exclusive-raveena-aurora-is-the-goddess-of-diy/

READ MORE: https://vmagazine.com/article/miu-miu-womens-tales-21-shangri-la-by-isabel-sandoval/