Clients: L'Oréal and Colgate
OBJECTIVE:
Strengthen client relationships and expand market presence in the French and Benelux regions
Enhance the effectiveness of cross-functional collaborations to deliver seamless campaign execution
Drive impactful engagement with high-profile clients through tailored insights and innovative advertising strategies
Foster strategic partnerships with key decision-makers to position the agency as a preferred collaborator
Leverage cultural and linguistic expertise to refine marketing solutions for localized consumer needs
SOLUTION:
Developed and executed tailored strategic solutions for high-profile clients (e.g., L'Oréal, Colgate, Haleon, Shiseido, Pierre Fabre) across France and Benelux territories, utilizing in-depth industry research and data-driven insights to meet client needs
Provided leadership and on-going support to a small team of Account Executives to build capability within the sales team
Sent to Paris to lead in-person meetings with senior executives (e.g., Director of Marketing for Western Europe at Colgate, Global Head of Media at L'Oréal) to present insights, drive discussions, and influence key decisions on advertising campaigns
Secured an exclusive invitation for The Brand Power Company to attend WPP-Day at L'Oréal HQ in Paris, showcasing agency services to internal teams and strengthening strategic relationships with key decision-makers within L'Oréal
Used language fluency and cultural insights to adapt solutions for the French market, helping bridge communication gaps and tailor marketing strategies to local consumer behavior
